Local Impact
- #1 largest local Omaha event with 250,000 attendees
- Over 7,500,000 million dollars generated back into local economy each year
- Scholarships/Internships. Since the 1990s, the Cinco de Mayo festival has donated over 250k in scholarships and for the past 15 years has provided college internships for college students in marketing, public relations, and business
- Attendees come in from six surrounding states
- TripAdvisor ranked CDMO top 5 Cinco de Mayo festivals in the U.S.
- Largest local parade with over 60,000 attendees
- Celebrating 100 years of Mexican festivals since 1920
- Ranked #1 festival for diversity and inclusion
Demographics
- Latinos make up 11.4% of Nebraska's population
- Latinos make up 13.9% of Omaha's population
- In the U.S Latinos makeup 18.5% of the population
- Latinos lifespan is 3 years longer than the rest
- On average Latinos are younger than Anglo Americans. Latinos being 29 vs 43
Economic Power
- According to L'Attitude.net, Latinos have formed 86% of all net new businesses
- The Latino buying power was projected to be 1.7 trillion in 2020
- "U.S. Latino purchasing power is growing 70% faster than non-Latino" (L'Attitude)
- Latino businesses make up the largest segment of minority owned businesses in Nebraska
- Latino-owned businesses in Nebraska brought in over $1 billion in sales
Power of Education
- By 2024, Latinos will make up 30% of the public education system
- South High School is the #1 feeder school to UNOmaha.
- 35% of Latinos in the U.S, ages 18-24 are college students
- In Nebraska, 20% of Latinos over 25 had obtained an associates degree or higher
- In Nebraska, Hispanic college students had a graduation rate of 47% at four-year institutions
- From 2017-2018 UNO and Bellevue University had the highest percentage of Hispanic students in the Omaha area, sitting at 14%
Refrences:
- Aliaga Linares, Lissette. 2014. Latino Businesses in Nebraska: A Preliminary Look. Omaha, Nebraska: Office of Latino/Latin American Studies (OLLAS) at the University of Nebraska at Omaha
- Claritas. (2019, June 27). Hispanic-owned businesses: An untapped market that's growing at twice the rate of Other U.S. Firms. Retrieved February 06, 2021, from https://www.globenewswire.com/news-release/2019/06/27/1875412/0/en/Hispanic-owned-Businesses-An-Untapped-Market-That-s-Growing-at-Twice-the-Rate-of-Other-U-S-Firms.html#:~:text=Today%2C%20there%20are%204.65%20million,rate%20of%20other%20U.S.%20firms.
- Hopwood, S. (2019, December 13). Council post: Three ways your company can target the Hispanic market. Retrieved February 06, 2021, from https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2019/12/13/three-ways-your-company-can-target-the-hispanic-market/?sh=7655a72840d4
- L'ATTITUDE fact BOOK: Latino conference for entrepreneurs. (2021, February 01). Retrieved February 03, 2021, from https://lattitude.net/lattitude-fact-book/
- Nebraska. (n.d.). Retrieved February 06, 2021, from https://www.edexcelencia.org/research/latino-college-completion/nebraska
- Stewart, L. (2018, August 01). Latino-owned businesses in Nebraska almost doubled in five years, according to report. Retrieved February 06, 2021, from https://www.cfra.org/blog/latino-owned-businesses-nebraska-almost-doubled-five-years-according-report
- U.S. Census Bureau QuickFacts. (n.d.). Retrieved February 03, 2021, from https://www.census.gov/quickfacts/fact/table/NE/PST04521
