Local Impact
- Ranked #1 largest local Omaha event with 250,000 attendees
- Over 1 million dollars generated back into local economy each year
- Attendees come in from six surrounding states
- Past 30 years some $250,000 has been given out in scholarships & internships
- TripAdvisor ranked CDMO top 5 Cinco de Mayo festivals in the U.S.
- Largest local parade with over 60,000 attendees
- Celebrating 100 years of Mexican festivals since 1920
Demographics
- Latinos make up 11.4% of Nebraska's population
- Latinos make up 13.9% of Omaha's population
- In the U.S Latinos makeup 18.5% of the population
- Latinos lifespan is 3 years longer than the rest
- On average Latinos are younger than Anglo Americans. Latinos being 29 vs 43
Economic Power
- According to L'Attitude.net, Latinos have formed 86% of all net new businesses
- The Latino buying power is projected to be 1.7 trillion in 2020
- "U.S. Latino purchasing power is growing 70% faster than non-Latino" (L'Attitude)
- Latino businesses make up the largest segment of minority owned businesses in Nebraska
- Latino-owned businesses in Nebraska brought in over $1 billion in sales
Power of Education
- By 2024, Latinos will make up 30% of the public education system
- South High School is the #1 feeder school to UNOmaha.
- 35% of Latinos in the U.S, ages 18-24 are college students
- In Nebraska, 20% of Latinos over 25 had obtained an associates degree or higher
- In Nebraska, Hispanic college students had a graduation rate of 47% at four-year institutions
- From 2017-2018 UNO and Bellevue University had the highest percentage of Hispanic students in the Omaha area, sitting at 14%
Refrences:
- Aliaga Linares, Lissette. 2014. Latino Businesses in Nebraska: A Preliminary Look. Omaha, Nebraska: Office of Latino/Latin American Studies (OLLAS) at the University of Nebraska at Omaha
- Claritas. (2019, June 27). Hispanic-owned businesses: An untapped market that's growing at twice the rate of Other U.S. Firms. Retrieved February 06, 2021, from https://www.globenewswire.com/news-release/2019/06/27/1875412/0/en/Hispanic-owned-Businesses-An-Untapped-Market-That-s-Growing-at-Twice-the-Rate-of-Other-U-S-Firms.html#:~:text=Today%2C%20there%20are%204.65%20million,rate%20of%20other%20U.S.%20firms.
- Hopwood, S. (2019, December 13). Council post: Three ways your company can target the Hispanic market. Retrieved February 06, 2021, from https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2019/12/13/three-ways-your-company-can-target-the-hispanic-market/?sh=7655a72840d4
- L'ATTITUDE fact BOOK: Latino conference for entrepreneurs. (2021, February 01). Retrieved February 03, 2021, from https://lattitude.net/lattitude-fact-book/
- Nebraska. (n.d.). Retrieved February 06, 2021, from https://www.edexcelencia.org/research/latino-college-completion/nebraska
- Stewart, L. (2018, August 01). Latino-owned businesses in Nebraska almost doubled in five years, according to report. Retrieved February 06, 2021, from https://www.cfra.org/blog/latino-owned-businesses-nebraska-almost-doubled-five-years-according-report
- U.S. Census Bureau QuickFacts. (n.d.). Retrieved February 03, 2021, from https://www.census.gov/quickfacts/fact/table/NE/PST04521
